Havaianas is a Brazilian brand of sandals patented in 1966. They were the first to produce the iconic rubber flip flops. Currently they have expanded their catalog and have stores all over the world.
At WK Communication we have been working with its European delegation for more than eight years in the realization of Press Kits, production of point of sale materials and development of digital platforms for Spain, Italy, France, Portugal and UK.
The IPÊ model is a collaboration with the Brazilian Ecological Research Institute. This model has also featured illustrations by the urban artist Arlin Graff. We have developed this Press Kit, which contains a giant spray with the flip-flops inside, and a card printed with hydrochromatic ink, which reveals the illustrations by spraying water on them.
Adaptation of graphics, packaging design, creativity, production and distribution.